The first comment we ever got on the name was at our first convention: "How do you 'accidental' a squirrel'"?
Clearly my grasp of southern slang and vocabulary was a little higher than his.
While we (obviously) ran with the squirrel as our mascot, the immediate thought on the name was more along the lines of "finding something awesome that you never knew was there".
Like...Finding $20 in your pocket.
I want us to be that thought in the back of the minds of gamers, writers, roleplayers and honestly anyone else that needs some custom art created for them.
We want to be that $20 you find in your pocket.